Safety & Privacy

Safety isn't a feature.
It's our foundation.

We are parents first and engineers second. We built Besties because we were tired of "smart" toys that weren't safe. Here is our promise to you.

Our Core Philosophy

Your child is not our product. We do not sell data. We do not serve ads. We do not track your child for marketing purposes. Besties exists to connect families, not to harvest attention.

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Privacy by Design
We collect only what's needed to make the connection work, encrypt data in transit and at rest, and never use your child's information for advertising or resale.
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Zero Ads. Zero Tracking.
The Besties network is ad-free. We will never market to your child or sell their behavioral data to third parties.
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A Walled Garden
Besties does not have an open web browser. Your child cannot access the internet, social media, or YouTube through the device.
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Total Parental Control
You are the gatekeeper. You approve every contact that can send messages to your child via the secure Parent App.

Physical Safety & Materials

A toy that is loved is a toy that gets hugged, dropped, and slept with. We designed Besties to be as safe in a bed as they are on a shelf.

  • ✅ Safe Materials: Made from high-quality ABS plastic. 100% PVC-free, BPA-free, and safe for skin contact.
  • ✅ Secure Battery: Hidden, screw-secured battery compartment inaccessible to small hands.
  • ✅ Durable Design: Drop-tested to withstand the life of a child.